TELECOM Digest OnLine - Sorted: Comparison Shopping

Comparison Shopping

Monty Solomon (monty@roscom.com)
Sun, 31 Jul 2005 22:13:26 -0400

By WALTER S. MOSSBERG

While the online shopping business continues to attract new customers,
few shoppers are about to completely forgo trips to the mall anytime
soon. But shopping online has one advantage that physical shopping has
lacked: With a few keystrokes, prices on one retail Web site can be
compared with the sale prices on another. When you shop at
bricks-and-mortar stores, you have to manually compare prices in ads,
or rely on tips from friends about good deals.

But the Net's comparison shopping power now is being extended to the
physical world as well.

This week, my assistant Katie Boehret and I tested two Web sites that
enable consumers to search for items that are on sale in physical
stores, making it much easier for price-driven shoppers to find the
best deals. The sites that we tested, Cairo.com and ShopLocal.com,
helped us find plenty of things on sale at our neighborhood stores,
without so much as leafing through a Sunday circular.

http://ptech.wsj.com/archive/solution-20050727.html

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