TELECOM Digest OnLine - Sorted: Corporate Identify -- Verizon vs. "Bell Telephone"

Corporate Identify -- Verizon vs. "Bell Telephone"

hancock4@bbs.cpcn.com
5 Mar 2005 19:53:56 -0800

As has been done for years, the regular telephone bill mailing
contained an advertising insert for premium products and services.

On a recent Verizon leaflet, at the bottom was a small line,
"Bell Telephone Company of Pennsylvania".

This was curious since that's a very old name that hasn't been used
for years. Even in the Bell era, they shortened it to just "Bell of
Pennsylvania". After divesture they became "Bell Atlantic", and IIRC
they legally changed their name to that. Further, IIRC, their name
change to Verizon was a legal name change as well, not just a
marketing tool.

So, I'm curious as to why they would use an old name on modern sales
literature, esp when they're pushing their most modern high tech
services. (They changed their name to Verizon specifically to sound
high tech and not old fashioned with 'Bell Telephone').

The only thing I could think of is perhaps it's to distinguish this
mailing for this state, and former Bell customers (as opposed to GTE
customers).

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