TELECOM Digest OnLine - Sorted: Boston's Big Rebound Makes a Winner of Fox, Too

Boston's Big Rebound Makes a Winner of Fox, Too

Monty Solomon (monty@roscom.com)
Fri, 22 Oct 2004 13:24:59 -0400

By RICHARD SANDOMIR

It was the game that wasn't supposed to be televised because it wasn't
supposed to happen. But you have to think that Fox was pleased and
astonished that the Boston Red Sox had done the impossible in
postseason: they had forced a seventh game after losing the first
three of the American League Championship Series to the Yankees.

Then the Red Sox took it one step further last night, beating the
Yankees, 10-3.

For Fox, it's too bad that Yankees-Red Sox league championship series
aren't best-of-nine affairs. A ninth game might approach Super Bowl
ratings levels.

Game 6 produced a 15.6 Nielsen rating, or 25.1 million viewers, which
made it the highest-rated nondecisive league championship series game
in 13 years, Fox said, in spin that would gladden a break dancer.

Even more fortunate for Fox is the type of television rabidity in the
Boston market: 70 percent of those tuned to televisions in the center
of Red Sox Nation were watching Game 6 (compared with 44 percent among
New Yorkers).

The last time the Red Sox were in the World Series -- 18 years ago
against the Mets -- they generated a 28.6 rating, the best performance
since 1981. Fox might now produce a new reality show: "My Big Fat
Obnoxious Idiots."

http://www.nytimes.com/2004/10/21/sports/baseball/21tv.html

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