|AOL Gains More New Customers After Going Free|
|Reuters News Wire (email@example.com)|
Tue, 19 Sep 2006 13:21:03 -0500
Time Warner Inc. on Tuesday said a strategy to offer most of online|
unit AOL's services for free was making faster-than-expected progress
in attracting new Internet users and cutting costs.
Jeffrey Bewkes, Time Warner's chief operating officer, told investors
Some 40 percent of new users were not former subscribers, Bewkes said.
In addition, subscribers who formerly paid for AOL services were
Bewkes said advertising sales at AOL were "very robust," without
Advertising growth would be unlikely to offset a drop in subscription
In August, AOL said it aimed to boost its online advertising sales by
It continues to maintain a dial-up Internet access business, but it no
AOL, once the reigning king of online services, had lost millions of
"People weren't leaving AOL because they didn't like it; they were
By offering it for free, former subscribers who had already
Time Warner shares were up 27 cents, or 1.58 percent, to $17.40 on the
Copyright 2006 Reuters Limited.
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