TELECOM Digest OnLine - Sorted: On the Internet, A Sea of Suckers and Fools


On the Internet, A Sea of Suckers and Fools


Michelle Singletary (washpost@telecom-digest.org)
Fri, 15 Sep 2006 18:38:01 -0500

By Michelle Singletary

P.T. Barnum is often quoted as having said, "There's a sucker born
every minute."

Turns out there's no evidence that Barnum ever made such a
declaration. Interesting, isn't it, that one of the most famous
quotes about the gullibility of people is falsely attributed to
Barnum?

Still, the quote holds true. In this Internet era, there really are as
many suckers as there are megabytes.

Take for example, a very annoying e-mail making the rounds. The
subject line says, "PLEEEEEASE REEEEEAD! IT WAS ON GOOD MORNING
AMERICA TODAY SHOW."

The "it" the e-mail is referring to is a story that Microsoft and AOL
are running a tracking test and if you forward the e-mail, you could
get $245 for every person you send it to. The e-mail goes on to claim,
"For every person that you sent it to that forwards it on, Microsoft
will pay you $243 and for every third person that receives it, you
will be paid $241. Within two weeks, Microsoft will contact you for
your address and then send you a check."

Oh, and to make it all seem so legit, the writer (you can't really
tell who it is) claims he or she got a check for $24,800 two weeks
after receiving the e-mail. Then the person urges, "Please forward
this to as many people as possible. You are bound to get at least
$10,000. We're not going to help them out with their e-mail beta test
without getting a little something for our time. My brother's
girlfriend got in on this a few months ago. She showed me her
check. It was for the sum of $4,324.44."

Don't you just love that touch of 44 cents?

I've gotten at least half a dozen of these e-mails.

You would think I wouldn't have to say this, but here goes: You are a
sucker if you believe this is true.

What is wrong with you people? Stop forwarding this darn e-mail. It's
a hoax, according to a spokesman for Microsoft.

Fortunately, the e-mail doesn't contain a virus, so it's not too
harmful. But what about others that are forwarded that result in undue
worry? Most recently, I received an e-mail with a dire warning.

It claimed that the plastic credit-card-looking room keys that hotels
often use contain personal information, such as your credit card
number and expiration date and home address. Don't just turn the cards
in at the end of your stay, the e-mail warns. Anybody, especially an
unscrupulous hotel employee, can take the card and -- using a scanning
device -- access your information.

I was alarmed. After all, identity theft is on the rise. Recent
surveys estimate that nearly 10 million consumers are victimized by
some form of identity theft each year, according to the Federal Trade
Commission. Identity theft occurs when your personal information is
stolen and used without your knowledge to make purchases or commit
crimes. It can cost you a lot of time and money to clear your name if
you are a victim of identity theft.

I was worried that out there in some trash can was a plastic hotel key
I had discarded with my personal information.

Turns out this, too, is not true.

These cards do not supply guests' personal information such as credit
card number, home address or e-mail address, according to the American
Hotel & Lodging Association, which put out a statement to try to
dispel this myth.

"On most hotel key cards, there is an encoder system with numbers
only," explained Victor Glover, senior vice president of safety and
security for Accor North America and chair of the association's Loss
Prevention Committee.

Glover further explained, "The number represents the date and time a
guest checks in and out. Once that date and time have passed, the key
is no longer active. The magnetic strip on the back of the card
carries the encoder numbers that will correspond to the strips in the
door itself. The activation of the key card is solely based on how
long a guest is staying, not credit card, Social Security and other
personal information."

Okay, so I was a sucker. But this particular e-mail sounded so
plausible.

If you are curious about a suspicious e-mail, there is nothing wrong
with checking it out. Try this Web site: http://www.snopes.com/ . In
fact, the Microsoft/AOL money giveaway is No. 2 on the site's "25
Hottest Urban Legends" list.

What you should never do is forward these e-mails. And if you do,
don't think it's a harmless action.

Here's the note I got along with the e-mail promoting the bogus
Microsoft giveaway -- "Sorry about the mail of this sort, but maybe we
can benefit from this ... who knows? Try it yourself, what can you lose?"

Folks, in the end somebody could lose. Forwarding these e-mails could
result in many of your friends, co-workers or family members ending up
on spam e-mail lists. That, in turn, could increase the amount of junk
mail they get. And that might lead to somebody becoming a sucker who
loses some real money.

Researcher Tara S. Prasad contributed to this column.

-- On the air: Michelle Singletary discusses personal finance Tuesdays on
NPR's "Day to Day" program and online athttp://www.npr.org.

-- By mail: Readers can write to her at The Washington Post, 1150 15th
St. NW, Washington, D.C. 20071.

-- By e-mail:singletarym@washpost.com.

Copyright 2006 The Washington Post Company

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