TELECOM Digest OnLine - Sorted: CBS Launches Entertainment Web Site

CBS Launches Entertainment Web Site

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Fri, 5 May 2006 11:49:35 -0500

CBS Corp. has launched a Web site that will offer new programming as
well as some of its existing TV shows, as competition intensifies
between broadcasters and Internet firms such as Google Inc..

The site, called innertube, was launched on Thursday and will be free
to viewers and supported by advertising. Cadbury Schweppes, Chili's,
Pier 1 Imports Brinkmann Corp. and Verizon SuperPages.com are its
initial advertising sponsors, CBS said.

A link to innertube can be found at http://CBS.com.

CBS's new site, whose early plans the company first discussed with
Reuters in February, comes on the heels of a decision by Walt Disney
Co.-owned ABC network to offer its top shows online for free viewing
after they have aired on the network.

CBS's site will initially feature new shows created exclusively for
the Web as well as programs that are "companions" to its TV shows.

CBS said it also plans to make some of its top shows available on the
site "in the coming months" after they have aired on TV. Shows from
its archive of 2,600 titles and 100,000 hours of programming will also
be available.

"With this broadband channel, we've essentially bypassed cable and
created a general entertainment outlet utilizing existing creative and
content resources," Leslie Moonves, chief executive of CBS, said in a
statement.

Programming for innertube debuts this month with a handful of original
shows including "Greek to Chic," a college-based reality series and
"Beyond Survivor," a behind-the-scenes look at the creation of the TV
show.

In February, CBS said it planned to sell new episodes of "Survivor"
for $1.99 from its site.

Copyright 2006 Reuters Limited.

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