TELECOM Digest OnLine - Sorted: Two-Thirds of Active U.S. Web Population Using Broadband

Two-Thirds of Active U.S. Web Population Using Broadband

Monty Solomon (monty@roscom.com)
Tue, 14 Mar 2006 17:13:43 -0500

Two-Thirds of Active U.S. Web Population Using Broadband, up 28
Percent Year-Over-Year to an All-Time High, According to
Nielsen//NetRatings
- Mar 14, 2006 09:00 AM (PR Newswire)

Video Sharing Sites - MSN Video, YouTube and Google Video - Benefit From
Broadband Penetration Increase

NEW YORK, March 14 /PRNewswire-FirstCall/ -- Nielsen//NetRatings, a
global leader in Internet media and market research, announced today
that the number of active broadband users from home increased 28
percent year-over-year, from 74.3 million in February 2005 to 95.5
million in February 2006. Broadband composition among the U.S. active
online population has seen vigorous growth during the past three
years, increasing at least ten percentage points annually and hitting
an all-time high of 68 percent for active Internet users in February
2006.

From February 2003 to February 2004, broadband composition grew
twelve percentage points, from 33 percent to 45 percent (see Table
1). In February 2005, it increased another ten percentage points to 55
percent. This year, February saw broadband composition reach an
all-time high of 68 percent, increasing an impressive 13 percentage
points over the previous February.

Overall Internet penetration in the U.S. has stabilized over the past
few years, reaching 74 percent at home in February 2006.

As broadband penetration increases, so does the average PC time spent
per person. With fast connections to Web sites for online photos,
audio and video files, online visitors are devoting more time to their
computers. Since February 2003, the average PC time per person among
active Web users has increased approximately five hours from 25 and a
half hours a month to 30 and a half hours a month.

...

- http://finance.lycos.com/home/news/story.asp?story=56652820

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