TELECOM Digest OnLine - Sorted: MySpace: Murdoch's Big Hope; Parents Nightmare

MySpace: Murdoch's Big Hope; Parents Nightmare

Eric Auchard & Kenneth Li (
Sun, 19 Feb 2006 14:15:15 -0600

By Eric Auchard and Kenneth Li

Rupert Murdoch saw a Web site with monster growth potential in, the online music and dating phenomenon that makes it easy
for teens to find friends and express themselves.

The media mogul's News Corp Inc. paid $580 million for MySpace last
July. And even as he figures out how to turn more than 56 million
MySpace members into higher Internet revenue for News Corp., there is
another concern: the safety of its teen denizens.

The phenomenal growth of the Web site and popularity among youngsters
has made it a magnet for adult sexual predators, authorities say.

Recent headlines that rival those in Murdoch's tabloids, such as "Man
arrested in teen-sex case," "Sex predators are stalking
MySpace; is your teenager a target?" and "Space Invaders" have dotted
airwaves, newspapers and television news across the United States,
triggering a nationwide backlash against the site.

Connecticut Attorney General Richard Blumenthal is investigating a
number of sexual assaults with links to MySpace.

"What's troubling is the pornography and the access by children,"
Blumenthal said in a telephone interview.

Teenagers have fueled MySpace's growth by using it as a virtual
hangout, like video-game arcades and malt shops that once were
gathering places for young people.

"There are a percentage of kids that put up way too much information
on MySpace about themselves," said Monique Nelson, executive director
of Web Wise Kids, a nonprofit Internet safety organization based in
Santa Ana, California.

News Corp. and MySpace turned down repeated requests for
interviews. MySpace said in an e-mailed statement that its users'
safety is of "paramount importance" and that it is continuing to work
with parents and authorities on improving safety.

Emerging in 2004, MySpace's network of sites now ranks fourth in total
U.S. audience, neck-and-neck with, but behind Yahoo and
Microsoft, according Web measurement firm Hitwise. From its beginning,
it ranked very close to AOL but of late has taken over AOL's spot.

The growth of MySpace in speed and scale has outpaced previous
Internet phenomena such as music-sharing site Napster and pioneering
social networking site Friendster.

The MySpace network has nearly 50 percent of the market share of all U.S.
Web community sites -- 10 times more than any single rival site, including
Yahoo, Facebook, Craigslist and LiveJournal, according to Hitwise.


Authorities in Santa Cruz, California, last week arrested 26-year-old
Nathan Contos for felony child molestation after he met a 14-year-old
high-school student on MySpace.

Contos claimed he was 15, 17 and 26 years old in online conversations that
led to several meetings, according to a spokesman for the Santa Cruz County
sheriff's office.

Blumenthal said the arrest underscored a key vulnerability in policing
Internet communities, especially those targeting young people:
verifying a user's age is extremely difficult.

He said he expects to reach a settlement "in the next couple of weeks"
under which MySpace agrees to tighten access to the site, with an aim
for a better age verification system.

"My hope is that what we do here will serve as a model for others,"
Blumenthal said.

MySpace, which has operated below the radar of many Internet industry
analysts to preserve its "cool factor," said in a statement that its
users have to be at least 14 years old and are required to fill out an
online form that includes their date of birth.

From there, MySpace employs an automated search engine, along with a
team that they claim sifts through "tens of millions" of profiles to
identify potential minors.

The company said it employs a third of its 175-person work force to
"process customer care requests." "About sixty of our employees do
nothing but handle customer service; verifying who is who and what
is going on around the clock," MySpace said.

MySpace also clearly advises members on its Web site to avoid posting
too much personal information.

But many youngsters include photos, names, addressees and the names of
schools and hangouts. More than one picture and name/age is false.

A hi-tech executive, whose 14-year-old daughter attends a high school
in Seattle that now bars its teenage students from having a MySpace
site, said he was unaware that his daughter was on the site until
alerted by a friend of his, that several students in that school had
been molested by guys they 'knew' (or thought they knew!) from MySpace;
_then_ he found out _his_ daughter was hanging out there as well. When
he confronted his daughter with what he found out about the site, he
said she just laughed, and claimed "all the kids at school know that
is the place to go to if you want to meet 'sophisticated men', we all
have web cams; they all try to get us to 'show them our cams'. The
school says stay away from that site, and some do, but most go on
there anyway, using false names and ages and pictures. "

"These kids have opened themselves up to the world and yet isolated
themselves at the same time," Web Wise Kids' Nelson said of how
individual MySpace sites can be viewed by anyone "passing by," but
they restrict the ability to post to friends who must invited in.

Copyright 2006 Reuters Limited.

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