TELECOM Digest OnLine - Sorted: Music Label Forsakes CDs

Music Label Forsakes CDs

Monty Solomon (
Tue, 27 Dec 2005 12:52:48 -0500

Cost-cutting firm's young fans are online

By Associated Press | December 27, 2005

LOS ANGELES -- In 1978, Devo front man Gerald Casale spotted his
band's debut LP in a record store bin for the first time. He was
struck by an undeniable thought: The band had made it.

"It's what you've been busting your butt for and finally, it
happens," Casale said.

Seeing the latest release by his new group hit a virtual bin as a
digital file on Apple Computer Inc.'s iTunes Music Store was less than
exciting. "This time it's like window shopping," Casale said.

His new music is distributed by Cordless Recordings, a new breed of
label that has dumped CDs and other traditional formats in favor of
offering music only online.

The strategy is meant to cut the cost of catapulting a new artist to
fortune and fame by tapping the medium where young fans are finding

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