Monty Solomon (monty@roscom.com) Sat, 15 Oct 2005 02:26:58 -0400

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Video-playing feature is a reversal for Apple's Jobs By TODD BISHOP SEATTLE POST-INTELLIGENCER REPORTER Friday, October 14, 2005 SAN JOSE, Calif. -- Before this week's unveiling of the new video-enabled iPod, Apple Computer's Steve Jobs was renowned in technology circles for his skepticism about video on portable devices. Just how ridiculous did he consider the concept? Jobs joked in a conference call with reporters last year that if Apple were to add video to the iPod, it might as well turn the device into a toaster, too. "I want it to brown my bagels when I'm listening to my music," he said at the time. "And we're toying with refrigeration, too." His change of heart could have big implications for the media and entertainment world. In addition to announcing its new, video-enabled iPod this week, Apple introduced a departure from the TV industry's traditional business model -- generating revenue not by embedding advertising in the shows but by charging a small amount to download them. http://seattlepi.nwsource.com/business/244567_applefolo14.html

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